RCU Family — Series

Royal Commission for AlUla · Motion Design & Editing

A recurring social series celebrating the people behind AlUla — the Royal Commission’s human cadres whose work drives the vision for the region. Each episode profiles a member of the RCU family, translating their commitment and passion into a short, shareable piece designed for the Commission’s social platforms.

As motion designer and editor, I shaped the visual language of the series and cut each episode — from footage selection and pacing to animated titles, bilingual (Arabic/English) typography, and graphic treatments that carry the RCU brand while keeping a warm, human tone. The result is a consistent, on-brand format that spotlights individual stories at scale.

Meshal AlMughaysib

Majed Hefni

Kholoud AlManea

Faihan AlBugami

AlDana AlKhalifah

Abdulelah Abu Homoud

Rawan Hussain AlYami

Ohoud Mashhour

Jan Jaap Schmaal