If Rock Can Talk – AboHashem Art

If Rocks Can Talk — Community Series
Royal Commission for AlUla · Motion Design & Editing

What do you see in this rock? We posted images of AlUla’s striking rock formations and invited the community on Twitter to reply with whatever their imagination found — an animal, an object, a face in the stone. We then took the most common answers and, using AI, brought them to life: a seamless morph transforming each rock into the shape the community saw in it

Created in 2024 using early-generation AI models, the series turned AlUla’s ancient landscape into a shared, interactive canvas — where the audience shaped the content.

I worked on the series as motion designer and editor — crafting the rock-to-element morph transitions and on-brand graphic treatment for each post.